All About Forlongs

Welcome to Forlongs – A Family-Owned Store

At Forlongs, we aim to provide you with the best shopping experience possible. As a family-owned business, we take pride in offering:

• Exceptional Service – Our experienced team are here to help you find the right fit for your home.
• A Huge Range of Quality Products – From lounge, dining, bedroom, and outdoor furniture to whiteware, electronics, gaming, small appliances, lawnmowers, BBQs, linen, and outdoor equipment—we have it all!
• The Forlongs Card – Shop now, pay over time, and earn reward dollars—all without the membership or annual fees found at some other stores.
• Free Delivery – We offer free delivery on large items to Hamilton and surrounding towns.

If you haven’t visited us in a while, why not make a trip to Frankton? Park for free in our underground car park on Rawhiti Street, take the lift up, and explore our showroom.

We look forward to welcoming you in-store soon!

Forlongs History

Our Great Grandfather Ralph Forlong, with our Grandfather Ivan Forlong, started Forlongs 78 Years ago in August 1946 on the corner of Kent and Commerce street. Back then, they had a saying “from the cradle to the grave” selling everything from prams to tombstones. Forlongs grew over the years and at its height had 120 staff.

In 2016 the family closed the retail operation, selling the Commerce St block of shops and leasing the other retail shops, including the Forlongs Home Center which was owned by another company until 2021 when the Forlong family brought back the business. Forlongs today is very much a family business with fourth generation family members actively working within the business.

Changes in recent years have meant a transition to the current showroom on Rawhiti St. This large showroom has allowed us to grow our range and have more options on display. It is always a treat when new customers come in and are shocked by how large the range is, and how many different styles and ranges we have on display. The advantage of being a single store is that we can try new things and order new styles which we think our customers will like.

The favourite phrase we hear from customers is “My house is furnished by Forlongs. I love shopping here”. The fact is, at Forlongs we do too. With our homes full of the things we sell, we can give personal advice on what’s great and how to use it. We deliver old fashioned, personal service and we take the time to know our customers and deliver what we promise.

Forlongs will continue to grow and change, but we will stay true to our key strengths. As Ivan Forlong used to say “Scour the town and see the rest, Shop at Forlongs to buy the best”.

We thank our customers and staff for their loyalty over the years. We are thankful for the many years of retailing we have had and for the wonderful people that make Forlongs a special place.

Additional Shopping Options Available to Forlongs Card Holders

You can use your Forlongs card with our external partner stores to finance your purchases with them on your Forlongs account.

Partner store purchase terms differ from Forlongs store purchases. The available 30+ stores are grouped in relation to the promotional terms.

Group 1:
No interest free terms available on purchases from these stores from 1st October 2022. The interest rate of 17% p.a. applies from the date of purchase.

Group 2:
A financing margin of 30% will be applied to purchases at point of sale. The purchase has 12 months interest free.
The partner-store will provide you with the total amount of the transaction (including the margin) which you accept by inputting your Personal Identification Number (PIN) a 2nd time.

Please click here to view our list of Partners and read the promotional terms involved